In recent years most companies have become acutely aware of the spiraling cost of the acquisition of new customers. A multitude of media & marketing channels are used to promote & sell products ranging from direct mail to the internet. Field Marketing & Sales has now become one of the major channels within the strategic marketing mix as it has been proven to be a very effective method of taking product, services or brand direct to the customer / end consumers in Marketing Pipeline.
We are Marketing & Sales pipeline strategy people at heart- math marketers & sales strategists who embrace revenue responsibility. We know that what really matters in Marketing & Sales pipeline, Closing deals & accelerating revenue.
Our Proven methodology delivers real results based on buyer insights, market-driven best practices, & rapid feedback loop to improve & sustain the results you see.
Our proven, BUYER-centric demand generation / SALES delivery programs take into account the unique nature of your business, customers & industry – applying proven best practices to create a repeatable, scalable engine of qualified opportunities & long-term buyer relationship.
Our approach covers strategy training & execution- including internal & external efforts that align buyer intent with your marketing & sales process to increase both immediate & long-term conversion yield
At any given time, only 3 percent of your prospective customers are in an active buying cycle. That means, in today’s buyer-controlled sales/marketing environment, managing long-term prospect relationships at every stage of the buyer’s journey, lead development process & sales cycle is more important than ever before.
Our approach combines content, systems, training, process and tight integration between sales & marketing to increase future engagement & decrease acquisition cost overtime.
Today’s sales organizations require a deeper, integrated focus on tools, productivity best practices, & a more precise approach to full-function sales generation technology. Our approach to sales enablement tightly integrates sales & marketing into a seamless customer journey & story, accelerating buyer understanding, intent & conversion
To facilitate the same, we have integrated various systems in our Training process which includes in-house training through content, support materials, case studies, validation tools; as well as outbound practical training through which we expose our brand ambassadors / associates with real life situations & ever dynamic consumer behaviour
We believe deep customer understanding is at the heart of great sales & marketing execution. This includes knowing what makes your customers tick, as well as how & why they buy. Customer insights translate to a buyer-centric content strategy that accounts for all relevant formats, channels & voices across each stage of the buyer’s journey.
We due to our diverse experience in marketing & sales industry understand dynamic consumer behavioural patterns & buying signals , which help us effectively closing deals leading to consumer friendly sales approach.
INSIDE SALES EFFECTIVENESS
The average sales professional spends just 33 percent of their day actively selling. Our sales effectiveness & efficiency practice identifies the root causes of inefficiency on your sales floor, including a proven & tactical program (including process improvements, technology implementation & more) to dramatically increase sales team satisfaction, efficiency & results.
Our work hard , party harder culture keep sales force motivated & competitive which leads to more fruitful results for our clients.
The sales & marketing technology landscape continues to become more complex & more confusing every day. Our exclusive marketing technology practice can help you make sense of the tools, systems and sequences that are ideal for your organization and culture. This includes vendor evaluation & selection as well as implementation, execution & refinement support.
Our dynamic Marketing & Sales team along with our proven on field marketing systems & technology helps our clients reaching more & more customers door steps , thus enhancing customer satisfaction resulting to repetitive customer base generating more revenues for our clients.
Many clients use our services as a very effective way of engaging with customers,often supplementing existing in-house customer communication channels. Many services & products can be very effectively presented through advertising & sold on the internet or over the phone , but as often as not face to face is the best way to explain how a product or service works or to raise brand awareness in today’s competitive environment . Giving customers multiple brand touch points through an integrated campaign that uses different marketing channels provides the greatest reach. There are obvious synergies when multiple channels are used in campaign.
We provide sales, marketing , brand experience & staff training services across India. We have a proven track record across these disciplines .Our success stems from our hands-on approach & the meticulous planning that is required for each brand campaign. However , the people that we employ to represent our clients are the key of our expanding success over the years.
Businesses use multiple channels to promote products & services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers & make sales. That may be because of the high cost of recruiting & running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.
By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of blue chip clients since 1999, not only do we have a proven track record, we also have the systems, the infrastructure & the skills to deliver.
We will work with you to understand your objectives & your requirements. Then we will plan a trial & use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation & field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.
Field Marketing involves providing & managing highly skilled & trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf & we manage them. They are known as ‘brand ambassadors’ & they are employed directly by us. We offer a range of field marketing services depending on the client’s requirements, these include:
BRAND EXPERIENCE CAMPAIGNS
Delivering the customer a positive brand experience is at the heart of any experiential campaign. We want the customer to walk away thinking “Wow, that was good!”
It’s more than just sales or marketing; sometimes it’s the combination of both in an immersive environment.
Open communication in customer/consumer friendly environment resulting to an accelerated sales growth leading to more productivity, brand awareness & a heightened customer Satisfaction & thus create an everlasting BRAND EXPERIENCE to the end consumer.
As our brand ambassadors , who are representing our clients in local territories on a day to day basis, & yielding maximum possible results from the same; thus these territories over a period of time get exhausted & to get similar results from the same becomes little difficult. Sometimes these territories just need a breather.
So, to maximise the results we have come up with a unique marketing solution called as ROADTRIPS, these road trips are carried out by a team of our representatives/brand ambassadors , wherein they approach customers/consumers in untapped territories or market for our clients by setting up a virtual office for 7-10 days in that respective territories.
As that particular territory is completely unexposed by the client, the client’s product or services reaches to a completely new market , hence probability of maximising results become ten folds.
So this open up a complete set of new opportunities also exposing our representatives to various new consumer behaviour & working environment , so this is a win-win situation both us & our clients.
Apart from other marketing mix, we also handle events which can be Mall events, Corporate events etc., through which we reach out to multiple customer base at one particular setup only, which is beneficial in terms of revenue generation as well saves lot of time as well.
OUR HAPPY CLIENTS